This Ghanaian Tech Founder Is Building AI to Help Businesses Find Customers
Eric Appiah is betting that artificial intelligence can help businesses solve one of their oldest problems: finding customers. The Ghanaian technology professional and entrepreneur is developing Adeton AI, a tool designed to help businesses discover potential clients, research companies and create personalised sales communications. By the application of AI to the customer acquisition process, Appiah is targeting a challenge faced by entrepreneurs across industries, particularly those operating with limited time, marketing budgets and sales resources.
Adeton AI is designed to help users identify potential customers, research companies and prepare personalised emails and business proposals. Through the use of AI to streamline these tasks, the platform aims to reduce the time entrepreneurs spend searching for prospects and drafting sales messages. Rather than relying on generic pitches, users can develop communication tailored to a company’s needs, industry and potential business opportunities.
Appiah brings experience in software development, cybersecurity, digital transformation and sustainability to the venture. His work has included websites, mobile applications and business platforms designed to address different organizational needs. He has also delivered technology training through engagements associated with organisations including Oxfam Ghana, the United States Embassy’s American Spaces programme and GIMPA, with topics spanning artificial intelligence and digital skills.
However, Adeton AI’ line of problem it seeks to address is particularly relevant to small and medium-sized enterprises. Many business owners operate without dedicated sales teams, extensive customer databases or substantial marketing budgets. As a result, prospect research and customer outreach can consume time that would otherwise be spent on operations and business development. AI-assisted tools like Adeton offer a potential way to make these activities more organised and accessible.
Appiah’s work also reflects a broader opportunity for African technology entrepreneurs to develop AI applications around practical business needs. As artificial intelligence becomes increasingly integrated into everyday workflows, locally developed solutions could help businesses explore new ways to reach customers and compete in digital markets. Relative to Adeton AI, affordability, ease of use, reliable information and data privacy will be important considerations in serving its intended audience.
Ultimately, Adeton AI is built around a fundamental business objective: helping entrepreneurs find the right customers more efficiently. The Ai assistant is intended audience includes freelancers, consultants, agencies, online retailers and small companies looking to expand their client base. For Appiah, the venture represents an effort to apply artificial intelligence to one of the most persistent challenges in entrepreneurship: turning potential business opportunities into meaningful customer relationships.
